The brain
isn’t the
limit.

A law student drowning in textbooks

Fran began her career studying law in Milan. The reading load was crushing. Like most students, she assumed the problem was her: not enough hours, not enough discipline, not enough memory.

The tools that changed everything

She learned how to use her brain effectively. Not the parlour-trick kind of memory training: the applied kind. The kind that lets you sit down with 300 pages of case law and actually retain it.

Then she made a decision. She would spend the next fifteen years improving the tools, refining the methodology, and driving research alongside every client she worked with. The training would never stand still.

36 motorbikes. 36 plates. Under two minutes.

Italy’s national broadcaster Rai 1 invited Fran onto prime-time television. The challenge: memorise the licence plates of 36 Harley-Davidson motorbikes, then pair five randomly chosen plates back to their bikes. She did it live, in under two minutes.

The producers nicknamed her “L’Acchiappanumeri”, the number catcher. The same year, Italian wellness magazine Dimensione Benessere compared her memory to that of a Guinness world record holder.

Crossing the Atlantic

Fran moved to Florida. For two years she trained individuals across the United States in how to learn faster, working with people who wanted to absorb more in less time. The method had to translate. It did.

Teaching in Spanish

In 2015 Fran moved to Spain. She taught the method in Spanish, working with students and professionals across a different language and culture. The proof point: the tools weren’t tied to any one language. They were tied to how the brain actually works.

Working with top executives

Fran moved to London and started working with senior executives on how to improve their cognitive capabilities. This was the shift from teaching anyone who wanted to learn faster to working specifically with people whose careers depended on sustained mental performance.

From practitioner to platform

Fran founded her own training company in London. The first corporate client signed that same year: WeWork. The model was simple. Take the techniques that had worked on her, refine them into structured programmes, and put them in front of the people whose work depended on cognitive performance.

Featured in the international press

The Daily Telegraph profiled her work in a feature on how high performers protect their focus in an age of constant distraction. The piece quoted her on the role of mindset and preparation in deep concentration.

Training the Google Ads team to read three times faster

Google brought Fran in to work with their Ads team on a single, measurable outcome: read three times faster without losing comprehension. The brief was tight, the audience was technical, and the results held up under scrutiny. It was the first time a company at that scale put the method to the test.

The diagnosis that reframed the work

Fran was clinically diagnosed with adult ADHD. For someone whose career was built on focus, it could have been disorienting. Instead, it sharpened the work.

The same tools that helped neurotypical professionals read faster and memorise more, she discovered, were transformative for ADHD brains. She began developing training tracks specifically for clients with ADHD: lawyers, founders, surgeons and consultants who had spent years quietly compensating for something they thought was a personal failing.

Barclays. Mastercard. EY-Parthenon.

The corporate work scaled. Inside one year, Fran ran training for Barclays, Mastercard and EY-Parthenon. Some of the most demanding organisations in the world, each with the same underlying question: how do we get our best people to operate at a level the work actually requires?

The answer was the same one the method had been refining for fifteen years.

Over 50,000 trained and counting

Fran now runs the Brain Class. Live brain training for individuals who want to train their brain the way an athlete trains their body. More than 50,000 people across 120+ countries have moved through her programmes. Many of them are senior operators who came in already successful, and left with the bandwidth to take on what they thought was the next ceiling.